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google adwords training in lahore

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google adwords training in lahore

Course Outline

1 : Overview of Search Engine Marketing                                

  • Understanding Search Engine Marketing (SEM)
  • Snapshot of SEM Industry
  • Advantages of SEM over Other Marketing Methods
  • Introduction to SEM Terminologies
  • Definitions and Significance of Important Parameters
  • Organic vs. Paid Traffic
  • Differentiate Your Services
  • Target and Segment Your Audiences
  • Understand Your Customers Pain Points

2 : Introduction to Google AdWords                                                                              

  • Getting Started with Google AdWords
  • Step 1: Signing Up for Google AdWords
  • Step 2: Set Time Zone and Currency
  • Step 3: Verify Your account
  • Step 4: Activating Your Account
  • Navigating through Google AdWords
  • User Interface Elements
  • Home Tab
  • Campaigns Tab
  • Opportunities Tab
  • Reporting Tab
  • Billing Tab
  • My Account Tab
  • Understanding Google AdWords Account Structure
  • AdWords Account
  • Campaign Level
  • AdGroups Level
  • Access Management

3 : Working with Keywords                                                                                            

  • Building Keyword Strategy
  • Keyword Discovery and Keyword Research
  • Keyword Discovery
  • Keyword Research
  • Leveraging the Google Keywords Tool
  • Demo for the Google Keyword Tool
  • Focusing and Targeting Keywords
  • Broad Match
  • Phrase Match
  • Exact Match
  • Setting up Negative Keywords

4 :  Writing Ads in Google AdWords                                                                              

  • Writing Effective Ads in Google AdWords
  • Call to Action
  • Value Proposition
  • Review of Google’s Guidelines
  • Understanding Google’s Text-Ad Structure

5 : Creating and Managing Your Ad Campaigns

  • Creating Ad Campaigns
  • Creating AdGroups
  • Managing Campaign Settings
  • How to Edit, Pause, Delete, or Resume a Campaign

6 : AdWords Reporting and Account Performance Reports

  • Generating Reports in Google AdWords
  • Step 1: Select Campaign
  • Step 2: Settings
  • Step 3: Choosing Report Details
  • Step 4: Activating Your Report
  • Step 5: Template, Scheduling, and Email

7 : Integrating Google Analytics with Google AdWords

  • Tracking Online Marketing Campaigns through Google Analytics
  • Introduction to AdWords Reports in Google Analytics
  • Overview of Report Structure
  • AdWords Campaigns Report
  • Filtering AdWords Related Data in Google Analytics
  • Introduction to Custom Filters in Google Analytics
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