Digital Marketing Course

Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing
• Traditional Marketing vs. Digital Marketing
• Key Concepts and Terminology
• The Importance of Digital Marketing in Today's Business Environment

Module 2: Website Planning and Development

• Importance of a Website
• Website Planning and Strategy
• Introduction to WordPress
• Website Design and Development Basics
• User Experience (UX) and User Interface (UI) Design

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• Keyword Research and Analysis
• On-Page SEO Techniques
• Off-Page SEO Techniques
• Technical SEO
• SEO Tools and Analytics
• Local SEO Strategies

Module 4: Content Marketing

• Content Marketing Basics
• Types of Content (Blogs, Videos, Infographics, etc.)
• Content Creation and Curation
• Content Strategy and Planning
• Content Distribution Channels
• Measuring Content Marketing Success

Module 5: Social Media Marketing (SMM)

• Introduction to Social Media Marketing
• Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Creating a Social Media Strategy
• Social Media Content Planning
• Social Media Advertising
• Analytics and Reporting for Social Media

Module 6: Email Marketing

• Basics of Email Marketing
• Building an Email List
• Creating Effective Email Campaigns
• Email Marketing Tools and Platforms
• Analyzing Email Campaign Performance

Module 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC Advertising
• Google Ads Overview
• Setting Up and Managing PPC Campaigns
• Keyword Research for PPC
• Ad Copywriting
• Tracking and Measuring PPC Performance

Module 8: Analytics and Data Insights

• Importance of Analytics in Digital Marketing
• Introduction to Google Analytics
• Setting Up and Using Google Analytics
• Understanding Key Metrics and Reports
• Using Data to Drive Marketing Decisions

Module 9: Online Reputation Management (ORM)

• Understanding Online Reputation Management
• Monitoring Brand Mentions and Reviews
• Responding to Positive and Negative Feedback
• Strategies for Building a Positive Online Reputation

Module 10: Affiliate Marketing

• Introduction to Affiliate Marketing
• How Affiliate Marketing Works
• Choosing the Right Affiliate Programs
• Strategies for Success in Affiliate Marketing
• Tracking and Measuring Affiliate Performance

Module 11: Influencer Marketing

• What is Influencer Marketing?
• Identifying and Choosing Influencers
• Creating an Influencer Marketing Strategy
• Measuring the Impact of Influencer Marketing

Module 12: Mobile Marketing

• Overview of Mobile Marketing
• Mobile-Friendly Websites and Apps
• SMS and MMS Marketing
• Mobile Advertising
• App Store Optimization (ASO)

Module 13: E-commerce Marketing

• Fundamentals of E-commerce Marketing
• Driving Traffic to Your E-commerce Site
• Conversion Rate Optimization (CRO)
• E-commerce SEO and PPC Strategies
• Utilizing Social Media for E-commerce

Module 14: Digital Marketing Strategy and Planning

• Developing a Digital Marketing Strategy
• Budgeting for Digital Marketing
• Implementing and Managing Digital Marketing Campaigns
• Measuring and Reporting on Digital Marketing Success

Module 15: Future Trends in Digital Marketing

Course Completion

• Final Project (a comprehensive design project incorporating all learned skills)
• Certificate of Completion
• Feedback and Career Guidance

This outline provides a structured pathway for individuals to learn and master Digital Marketing from basic concepts to advanced techniques