Search Engine Optimization Course

Module 1: Introduction to SEO

• What is SEO?
• Definition and importance
• How search engines work

Module 2: History of SEO

• Evolution of search engines
• Key algorithm updates

Module 3: Basic SEO Terminology

• Keywords, SERPs, backlinks, etc.

Module 4: Types of SEO

• On-page SEO
• Off-page SEO
• Technical SEO

Module 5: Keyword Research

• Understanding Keywords
• Short-tail vs. long-tail keywords
• Search intent

Module 6: Keyword Research Tools

• Google Keyword Planner ,Ahrefs, SEMrush, Ubersuggest

Module 7: How to Conduct Keyword Research

• Identifying niche keywords
• Analyzing competition

Module 8: Using Keywords Effectively

• Keyword density
• LSI keywords

Module 9: On-Page SEO

• Content Optimization
• Creating high-quality content
• Content formatting and readability

Module 10: Off-Page SEO

• Backlinking
• Guest Blogging
• Social Media and SEO
• Online Reputation Management

Module 11: Technical SEO

• Website Architecture
• Crawling and Indexing
• Mobile SEO
• Page Speed Optimization
• XML Sitemaps and Robots.txt

Module 13: Local SEO

• Introduction to Local SEO
• Google My Business
• Local Citations and Directories
• Local Reviews

Module 14:Analytics and Reporting

• Google Analytics
• Google Search Console
• SEO Reporting

Module 15: Advanced SEO Techniques

• Voice Search Optimization
• Schema Markup and Rich Snippets
• International SEO

Module 16: SEO Tools and Resources

• Overview of Popular SEO Tools
• Using SEO Tools Effectively
• Staying Updated with SEO Trends and Practical SEO Project

Course Completion

• Final Project (a comprehensive design project incorporating all learned skills)
• Certificate of Completion
• Feedback and Career Guidance

This outline provides a structured pathway for individuals to learn and master Search Engine Optimization from basic concepts to advanced techniques